How To Reduce SEM Churn With Integrated Customer Intelligence
Turnover in the SEM world has been a long-standing challenge as annual churn estimates from Borrell Associates range from 50-70 percent. While every organization cites a slightly different number, the...
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Searching For Answers To Phone Leads: What Channel Drove Calls?
courtesy of Shutterstock.com When a business receives a call from a potential new customer, a slew of questions immediately pop up: How did they find us? Which search engine or ad drove the call? Did...
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Real-Time Call Data Yields Key Insights on Phone Leads
In my prior article, I focused on the value of pre-call analytics in determining which ads or SEM campaigns drove consumer calls, as well as identifying specific pre-call consumer behavior and...
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4 Ways Post-Call Conversation Analytics Demonstrate Intent & Validate...
Advertisers today should be leveraging new developments in voice recognition speech-to-text technologies to glean key insights and identify important trends across their inbound caller base. Post-call...
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Measuring & Monetizing The Instant Gratification Of Mobile Search
No matter where you are in your mobile marketing efforts – whether you are an advertiser still developing a mobile strategy or a growing mobile ad network selling to national advertisers – you should...
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Resolving The Online-Offline Attribution Challenge With DNI
It is a classic online attribution challenge: tracking offline leads driven by online sources. Interactive agencies and digital publishers are using SEM to drive leads for national and local...
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8 Tips For Getting Dashboards Right With Cross-Channel Metrics
Measurement and attribution go hand in hand, and one of the most basic elements of a good attribution model is a solid dashboard with tangible metrics that are clear and easy to read. With the...
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Mobile Takes Center Stage As Key Attribution Vehicle For Small Businesses
Talk about summer being over. September’s conference season has kicked into high gear. At SMX East last week, I discussed mobile search ads on a panel alongside thought leaders from Microsoft, Google...
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Post-Click Activity Offers Key Mobile Attribution Insights
I wanted to take a deeper dive into mobile this month. It’s a hot topic that’s here to stay, and leading mobile ad network xAd recently shared some interesting and relevant stats. xAd’s local mobile ad...
View ArticleSoapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline
As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers to pick up...
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